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Kunstharsfabriek Synthese NV Katwijk Holland Dick Elffers Graphic Design Cas Oorthuys Company Photography

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Synthese: kunst hars fabriek synthese n.v. Katwijk Holland
Publisher: Kunst hars fabriek synthese n.v., Katwijk
Year of publication: [1958]
Binding: perfect binding
Size: 230 x 210mm
Number of pages: 32
Number of illustrations: 38 black & white photographs
Type of illustrations: company profile; documentary photography
Printer: Drukkerij Meijer NV, Wormerveer
Type of reproduction: letter press printing
Photography: Cas Oorthuys
Design: Dick Elffers
Text: Max Dendermonde (company history)
Type: promotional book
Collection: Jan Wingender, Leusden/the Netherlands Fotomuseum, Rotterdam

Synthese (1958) appeared in the same year as AKI, and has similar features and is commissioned by a factory in practically the same branche, the synthetic resin industry. The publication is typical for the signature of Dick Elffers (1910-1990) of the type photo-typo-text and is interleaved with transparent pages. The brochure contains archival photography from non-private archives, waterscapes, and reportages by Cas Oorthuys (1908-1975) on the winning of pine resin and the production of synthetic resin. Synthese includes 19 illustrations by Dick Elffers, including a city map, dots, squares, and a graphical representation of chemical structures. 




Photographer Paul Huf Paul Huff: Highlights (English and Dutch Edition) once commented succinctly on his work as follows: 'They get what they ask for, but I deliver damn good work' - the very thing that makes industrial photography books so attractive. The books show work from a period during which photographers could not make a living as artists/photographers and depended on such prestigious commissions. With this highly professional approach, photographers like Violette Cornelius Violette Cornelius and Ata Kando: Hungarian Refugees 1956, Cas Oorthuys 75 Jaar Bouwen, Van ambacht tot industrie 1889-1964, Ed van der Elsken , Ad Windig Het water - Schoonheid van ons land and Paul Huf established their reputations and influenced our present-day impression of workers and entrepreneurs in the postwar Netherlands. Experimental poets and well-known writers also contributed to these books, fifty of which are on show. 'Het bedrijfsfotoboek 1945-1965. Professionalisering van fotografen in het moderne Nederland' Het Bedrijfsfotoboek 1945-1965 .


























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